In contrast, Futura is bold, optimistic, and serious, concerned with modernism and forwardness.įollowing Bauhaus principles of futurism, Paul Renner created Futura in 1927, emphasising geometric forms hence we find within each letter near-perfect circles, triangles and squares.
It was created in 1914, envisaged as a kind of a throwback to earlier Art Nouveau models. Mixing two such strong typographic personalities is a risk that rarely pays off, as they end up fighting it out.Īllan Haley described Souvenir as being “like Times Roman dipped in chocolate” – it is playful, goofy and light.
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